Expert Media Relations Strategies
Getting your message out to a large audience effectively takes proven methods of engagement. Fitzgerald PR has garnered thousands of media hits on behalf of clients, including Fortune 500 companies looking to build a presence in Atlanta. We focus on media relations for our clients — building the message, making the pitch to relevant media outlets and gaining positive coverage. We also develop and implement full-service public relations programs using numerous tactics for business-to-business and business-to-consumer outreach.
A bylined article is an informative piece that is written for a key audience and includes the author’s name. Publishers of consumer and trade publications regularly seek high-quality editorial content through contributed articles and opinion pieces. We can write or polish bylined articles for your executives and submit final content to the media outlet. This type of featured article showcases your organization’s knowledge, drives exposure and helps position your company as an industry leader.
Most everything we do can be leveraged on your social media channels. The internet is a widely accessible tool that, chances are, your intended target audience is using. We can help by offering strong content for you to leverage on blogs, Twitter, Facebook and other emerging social media platforms to fulfill your objectives.
Awards and Lists
We help your company gain even more exposure by staying on top of the awards and best-of lists that recognize excellence in your industry. When you win an award or appear on a top-achiever list, we’ll help you take advantage of the wide range of PR opportunities that accompany the honor you’ve received.
One of the strategies for sharing your company’s value proposition with existing and potential customers and clients is utilizing written communication. We can tell your business’s story across various marketing channels — from brochures and newsletters to website copy and blog posts, and more. Whether you need us to create new content or to hone and polish existing content, we will ensure that your marketing communications and PR efforts integrate seamlessly.
Publicity Photo Shoots
Pictures are still worth a thousand words — and are critical components of your story. Fitzgerald PR has directed hundreds of client photo shoots, capturing product shots, headshots of a few or a whole fleet of executives, images of executives in their office environments and key moments of an event. We manage the process of hiring and overseeing a photographer who has a keen journalistic eye, and setting up “shot lists” prior to the photo shoot or event, to ensure that the overall experience for you is as seamless, efficient and effective as the other services we provide.
A speaking engagement can provide a prime opportunity to expose your organization’s expertise to a targeted audience, build your brand image, and generate client, customer or supporter leads through networking. Whether your executive speaks to a small group of business professionals or to thousands of attendees at a prominent industry conference, we can help you make the most of the engagement through speech and presentation preparation as well as overall promotion.